Mining the Relationship between Demographic Variables and Brand Associations
نویسندگان
چکیده
منابع مشابه
Mining The Relationship Between Demographic Variables And Brand Associations
This research aims to mine the relationship between demographic variables and brand associations, and study the relative importance of these variables. The study is conducted on fast-food restaurant brands chains in Jordan. The result ranks and evaluates the demographic variables in relation with the brand associations for the selected sample. Discovering brand associations according to demogra...
متن کاملDemographic Variables and Brand Associations
This research aims to mine the relationship between demographic variables and brand associations, and study the relative importance of these variables. The study is conducted on fast-food restaurant brands chains in Jordan. The result ranks and evaluates the demographic variables in relation with the brand associations for the selected sample. Discovering brand associations according to demogra...
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ژورنال
عنوان ژورنال: International Journal of Managing Value and Supply Chains
سال: 2013
ISSN: 2230-7966,0976-979X
DOI: 10.5121/ijmvsc.2013.4301